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三一口语十级话题：wechat功能
时间：2017-03-13 15:33
来源：北纬森教育
Instant Messaging
WeChat supports different ways of instant message, including text message, voice message, walkie talkie and stickers. Users can send previously saved or live pictures and videos, namecards of other users, coupons, lucky money packages, or current GPS location with friends either individually or in a group chat. WeChat's character stickers, such as Tuzki, resemble and compete with those of LINE.
Official Accounts
WeChat supports users to register as an official account, which enables them to push feeds to subscribers, interact with subscribers and provide them with services. There are three types of official accounts: service account, subscription account and enterprise account. Once users as individuals or organizations set up a type of account, they cannot change it to another type. By the end of 2014, the number of WeChat official accounts had reached 8 million. Official accounts of organizations can apply for verified (at cost of 300 RMB), official, public accounts. Official accounts can be used as a platform for services such as hospital pre-registrations,visa renewal or credit card service.
Moments
WeChat supports users to post image and text, share music (associated with QQ Music or any web based music service) and article, as well as comment and "like" in the Moments. Privacy is extremely important in WeChat, only the friends from the user's contact are able to view their Moments' contents and comments. The friends of the user will only be able to see the likes and comments from other users only if they are mutual friends, for example, your friends from high school won't be able to see the comments and likes from your friends in university. The Moments can be also linked to Facebook and Twitter account, which can automatically post Moments content directly to these two platforms.when users post their moments, they can separate their friends into a few groups, and they can decide whether this moment can be seen by particular groups of people. Contents posted can be set to "Private", and can be unset at any time. When a post is set to "Private", no one else other than yourself can view it.
WeChat Pay
WeChat Pay is a digital wallet service incorporated into WeChat, which allows users to perform mobile payments and send money between contacts. Every WeChat user has their own WeChat Payment account. Users can acquire balance by linking their WeChat account to their debit card, or by receiving money from other users. Users who link their credit card can only make payments to vendors, it cannot be used to top up WeChat balance. WeChat Pay can be used for digital payments, as well as payments from participating vendors. As of March 2016, WeChat Pay has over 300 million users worldwide. In April 2016, WeChat invested RMB 100 million in accelerating market expansion for WeChat Pay.
In 2014 for Chinese New Year, WeChat introduced a feature for distributing virtual red envelopes; modelled after the tradition of exchanging packets of money among friends and family members during holidays, the feature allows users to send money to contacts and groups as gifts. When sent to groups, the money is distributed equally, or in random shares ("Lucky Money"). The feature was launched through a promotion during China Central Television's heavily-watched New Year's Gala, where viewers were instructed to shake their phones during the broadcast for a chance to win sponsored cash prizes from red envelopes. The red envelope feature significantly increased the adoption of WeChat Pay; a month after its launch, WeChat Pay's userbase expanded from 30 million to 100 million users, and 20 million red envelopes were distributed during the New Year holiday. In 2016, 3.2 billion red envelopes were sent over the holiday period, and 409,000 alone were sent at midnight on Chinese New Year.
Since March 1, 2016, in order to make up for the bank budget, WeChat team announced that there is the service charge added if users withdraw cash from their WeChat wallet into their debit cards. Each user (per personal ID) has accumulated 1,000 yuan free withdraws limit. The further withdraw more than 1,000 yuan would be charged 0.1% fee. Each deal is charged at least 0.1 yuan. But the other payment functions include red envelopes and transfers are still free of charges.
WeChat Pay's main competitor is Alibaba Group's Alipay; company founder Jack Ma considered the red envelope feature to be a "Pearl Harbor moment", as it began to erode Alipay's historic dominance in the online payments industry in China, especially in peer-to-peer money transfer. The success prompted Alibaba to launch its own version of virtual red envelopes in its competing Laiwang service. Baidu Wallet and Sina Weibo also launched similar features.
City Services
WeChat has launched the City Services feature in 27 cities across China, including Beijing, Shanghai, Guangzhou, Shenzhen and so on. City Services include booking doctor appointments, paying electricity fees or traffic fines, and booking transportation.
Heat Map
In 2015, WeChat revealed a heat map feature that showed crowd density. Quartz columnist Josh Horwitz alleged the feature is being used by the Chinese government to track irregular assemblies of people to determine unlawful assembly.
WeChat Mini Program
In January 2017, WeChat has launched a new feature called "Mini Program".Consumers scan the QR code to activate the Mini Program via WeChat's "Scan QR Code" function, use the Mini Program, and leave. There is no need to install additional applications on mobile devices and business owners can create mini apps that sit in the WeChat's ecosystem.
Friend seek
WeChat allows people to add friends by a variety of methods, including searching by username or phone number, adding from phone or email contacts, playing a "message in a bottle" game, or viewing nearby people who are also using the same service. In 2015 Wechat added a "friend radar" function.
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